With our feminist soap sculptures we could contribute to awareness and visibility.
Lejlac has been my soap business and creative home for the past years, and now it feels like the right time to move on and discover new territories.
I am deeply thankful for the time I was able to spend building this art business. It helped me grow, learn, experiment, fail, decide, evolve, and take huge steps — both creatively and personally.
Some decisions worked beautifully. Others didn’t. But throughout the whole journey, I stayed true to my values: honesty, empowerment, sustainability, and the belief that handmade products can carry meaning beyond the object itself.
There is sadness, of course, but also relief, openness, and fresh air. I feel grateful for everything Lejlac has taught me, and I am genuinely excited to welcome whatever comes next.
Lejlac was never a linear business model. Its roots were always more emotional, artistic, and value-driven than purely commercial. And that was both its strength and its challenge. My vision often came from a place of empowerment and sustainability, ideas that were not always easy to communicate through the usual platforms and formats.
But maybe that is also what made it special.
Thank you to everyone who supported, bought, shared, encouraged, or simply understood what I was trying to create.
This is not an ending in the heavy sense. It is a transition. And yes, I might once come back to Lejlac, it is still deeply rooted in my heart.
